HSA Team



Felicia Kostecky, Executive Vice President

Felicia KosteckyFelicia Kostecky is an HSA Course Director, a PADI IDC Staff Instructor, and an Emergency First Response Instructor. She is certified with numerous specialty instructor ratings including: Deep Diving Instructor, Drift Diving Instructor, Night Diving Instructor, Wreck Diving Instructor, Enriched Air (Nitrox) Diving Instructor, Boat Diving Instructor, Peak Performance Buoyancy Instructor, Project Aware Instructor, AWARE Coral Reef Conservation Instructor, Care for Children w/AED Instructor. And she is currently working on her Master Instructor rating.

Felicia received her formal education at the State University of New York at Buffalo, where she graduated with a Master of Business Administration in 1984. Felicia commenced her 'land career' with Foote Cone & Belding Advertising in 1985 where she spearheaded the development, application and integration of FCB's proprietary non-verbal research techniques and strategic planning process. Areas of expertise include corporate image, brand/service personality and emotional equity associations, employee perceptions, idea generation, brainstorming sessions, communication effectiveness, underlying motivations, and product development. Most recently Felicia holds the position of Account Director at Calexis Advertising & Marketing Counsel.

Over her career, Felicia has provided business management, research and marketing communication for numerous client companies including: Colgate-Palmolive Company in Canada and international markets, S.C. Johnson & Son Ltd., The Royal Bank of Canada, Nutri/System Inc. in the U.S., Mazda Motors in the U.S. and Canada, Chubb Insurance Company of Canada, SONY of Canada, Ltd., Color Your World, Bretton's, Port's International, M.D. Management, Sunkist, Air Canada, Kraft, Kimberly-Clark, First Brands Canada Corp., Premier Liquor Corporation in Buffalo, Manulife Financial and Molson Breweries.